Media

01 March 2015

Sharwood’s to add excitement to the pot snacks sector with premium offering

With current consumer trends indicating a growth in consumers looking for quick and convenient lunchtime solutions, Premier Foods is excited to announce that its Sharwood’s brand will be entering into the light meals category for the very first time with a premium take on the pot snack.

Yilmaz Erceyes, Category Director, Cooking sauces, comments: “The launch of Sharwood’s Noodle Bowls meets the needs of those with busy lifestyles needing a convenient lunchtime solution that delivers great flavour. This new and exciting format will catapult the brand into the light meals category and will allow shoppers to enjoy the great quality of Sharwood’s sauce & egg noodles they know and love on the go.”
 
Sharwood’s Noodle Bowls will launch into the pot snacks sector of the light meals category this April. With pot snacks currently showing value growth of 4.6%[1] and accounting for 44%[2] of all light meals, Sharwood’s is bringing a premium offering to the table that packs the flavours inspired by Sharwood’s most loved Chinese range - all whilst taking just five minutes to prepare. The will be available in four flavours; Chow Mein, Sweet Chilli, Sweet & Sour and Singapore Curry.
 
Product Information
 
Consisting of the number one selling Chinese SKU in Sharwood’s medium egg noodles and a flavour-full Sharwood’s wet stir-in sauce, Noodle Bowls will offer consumers a premium lunchtime option that is loaded with real Sharwood’s flavours. Sharwood’s Noodle Bowl will be packaged in a convenient bowl and accompanied with a Spork.
 
 
  • No artificial colours or flavours
  • No MSG
  • RRP £1.69
  • 110g
 
 
Consumer trends and Category insights
Consumer trends reveal that, due to the fact that busy lifestyles have now become the norm, there is a huge demand for tasty meal choices that have the added benefits of being quick, flavoursome and convenient to prepare.
 
Consumers love the fresh tastes and exciting flavours of Asian food but find that the quick and easy lunch options often mean bland and uninspiring.
 
Merchandising Advice
 
Merchandising the range within the light meals category is highly recommended. It will also be perfect within the ‘on the go’ section too as the new product and packaging format will cause maximum disruption and drive awareness of the product.
 
 
- Ends -
 
For more information, please contact Natasha Sharma or Charlotte Sylvester at Cirkle on 01494 731750 or at [email protected]
 
 
Note to editors:
As one of Britain's largest food producers, Premier Foods is committed to delivering the taste the British love, with food that's made in Britain by people who understand British consumers. We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelors, Bisto, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s. The company employs around 4,000 people operating from 13 sites from across the country.
 
[1] Kantar Worldpanel Purchase, 52w/e 1st Feb 15, all Kantar outlets, Light Meals (excl. Dry Soup)
[2] Kantar Worldpanel Purchase, 52w/e 1st Feb 15, all Kantar outlets, Light Meals (excl. Dry Soup)

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