Media

17 February 2012

Rising fuel costs fuelling the rise of the 'Social Scrimper'

39% of Brits have had to give up family entertainment due to rising fuel costs and nearly a third of Brits have seriously thought about giving up their car due to high fuel costs.

39% of Brits have had to give up family entertainment due to rising fuel costs and nearly a third of Brits have seriously thought about giving up their car due to high fuel costs.

As stories about rising fuel costs and ‘transport poverty’ continue to grab our attention, British consumers are having to make sacrifices in order to cover essential living costs. New research revealed today shows a rise in the ‘social scrimper’ as UK families are being forced to sacrifice their social lives in order to afford the rising costs of fuel.

39% of those questioned in the poll by Batchelors said that they had cut back on family days out and 45% claimed that eating out had taken a hit in order to keep their car’s petrol tank full.

But it’s not just entertainment that has been sacrificed, home life in general is suffering with a worrying 31% of people admitting to purchasing less food to feed the family. The study also revealed that people are twice as likely to spend most of their money filling up the car than on entertainment and going out.  

It’s clear that families really rely on their car with nearly two thirds of Brits desperate to hold on to their vehicles and only 2% having actually sold them, preferring to cut costs elsewhere amid rising prices. With the most common journeys (57%) being to and from work it’s clear that Brits are using their cars for only the most essential of trips.

Motoring expert, Suzi Perry, who is supporting the Batchelors ‘Fuelling Britain’ campaign, says “In these difficult economic times it’s great to get a little helping hand wherever we can, especially when we are forced to give up the things we enjoy in order to afford essential living costs, such as fuel.”

Batchelors has been helping busy mums to fuel their families for over 100 years and now it is offering hard-working families the chance to fill up in more ways than one.  The campaign, ‘Fuelling Britain’, provides shoppers with a chance to win free fuel for a year, via an on-pack promotion. For more information and full terms and conditions visit http://www.batchelorsfuellingbritain.co.uk/.

Ends


Notes to editors;

• Vision Critical polled 2,000 people in February 2012 on behalf of Batchelors
• Batchelors ® is a registered trademark. © Premier Foods 2012
• Fuelling Britain is a £2m campaign by Batchelors
• The full range of Batchelors products will be a part of this promotion: Super Noodles, Cup a Soup/Slim a Soup/High Veg a Soup, Cup a Pasta, Pasta ‘n’ Sauce, Savoury Rice and Pot Shots
• For full terms and conditions visit  http://www.batchelorsfuellingbritain.co.uk/ 



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