19 June 2013

Premier Foods to be early adopter of Government's new 'Hybrid' front of pack nutrition labelling scheme

Premier Foods, home to some of Britain’s best loved brands, today announces that it is to become an early adopter of the Government’s newly launched ‘hybrid’ labelling scheme.

Premier Foods, home to some of Britain’s best loved brands, today announces that it is to become an early adopter of the Government’s newly launched ‘hybrid’ labelling scheme whereby the level of calories, fat, saturated fat, sugars and salt will be listed on the front of all of its branded packs, together with appropriate colour coding.

This decision represents the Company’s latest commitment under the Department of Health sponsored Public Health Responsibility Deal and is designed to give consumers more consistent information to help manage their diets.
Over the next 18 - 24 months, the new labelling will be phased in across the Company’s portfolio of brands including Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s. Information on the calorie and key nutrient content per pack or portion will be provided according to a standardised format in relation to the Reference Intake for each nutrient (previously known as the Guideline Daily Amount or GDA). In addition, the content of fat, saturates, sugars and salt will be colour coded red, amber or green to indicate high, medium, low levels of the respective nutrient in line with the recommended thresholds.

Commenting on the announcement, Gavin Darby, Chief Executive Officer said:

“We’ve been voluntarily declaring GDA information on the front of pack for many years. However, the difference between manufacturer and retailer labelling schemes has been potentially confusing for consumers. Whilst no labelling scheme is perfect, I believe the Government’s new hybrid scheme provides the best opportunity to move towards one consistent approach in the UK. We wanted to make a quick decision on this so that we can plan label changes in the most cost effective way.”

The new labelling commitment complements other pledges that Premier Foods has made under the Responsibility Deal. These have resulted in the removal of artificial trans fats from the Company’s portfolio in 2011 whilst 540 tonnes of salt were removed from its products by the end of 2012, significantly exceeding its original target of 286 tonnes. The Company has also committed to reduce calories across one third of its portfolio by 2014 and ensure that at least 30% of its new products each year will provide consumers with lower calorie choices.

For more information please contact:

Richard Johnson       +44 (0) 1727 815 972
Lisa Attenborough    +44 (0) 1727 815 850

Maitland                  +44 (0) 20 7379 5151
Tom Buchanan
Tom Eckersley

To see examples of the new front of pack labelling click here.

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