Media

05 December 2008

Premier Foods Produces Xmas Best Buys

A host of Premier Foods products and brands have been highly recommended by consumers and magazines in the run up to Christmas.

A host of Premier Foods products have been highly recommended by consumers and magazines in the run up to Christmas.

Mr Kipling has been selected as a ‘Which? Best Buy’, coming in 3rd place with 76%, beating Netto, Aldi, Tesco Finest, ASDA Extra Special, Harrods and Waitrose. The mince pies were all tested by 150 blind tasters and rated on their taste, appearance and aroma. Mr Kipling Mince Pies were described as “largely meeting the expectation of a mince pie.”

Bella Magazine’s 25 November issue named the Marks & Spencer fully iced Christmas Cake with Vintage Port the 'Luxury Choice'. The Santa's Grotto Cake was also voted 'Luxury Choice' as well as 'Kids Choice'. Premier Foods' Avana business makes these cakes for M&S.

The Campden Taste Panel has given a score of 9 out of 10 to six of Avana’s Christmas Cake Range.

The following cakes were tested by the consumer panel and are all available at Marks & Spencers: Speciality un-iced Cake; Stout Christmas Pudding; Classic un-iced cake; Santa's sleigh; Santa's Grotto; Christmas Robin.

In addition to these fantastic ratings, the M&S Fully Iced Christmas Cake, also made by Avana, has made the best buy lists in the December issues of both the BBC Good Food magazine and Good Housekeeping magazine.

Good Housekeeping Magazine scored the cake 5 out of 5 stars, giving it ‘Best Christmas Cake’ status. The BBC Good Food magazine rated it Best buy for a modern classic cake.



08 December 2008

Wishing You an Exceedingly Merry Christmas

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