02 June 2011
winning the Best Cross-Functional Programme category at the Procurement Leaders Awards 2011
Premier Foods has been recognised for its launch of Hovis® products made from ‘100% British Wheat’ in the Procurement Leaders Awards 2011. Premier Foods beat off stiff competition to win the Best Cross-Functional Programme category.
The 100% British Wheat programme began six years ago with a search for a strain of wheat that could match the characteristics of high quality Canadian wheat and be grown in the UK. Premier then worked closely with growers to build confidence among farmers, creating network to promote wheat contracts to a sufficiently wide grower base to satisfy the purchasing requirements of the Hovis brand.
Today, more than 450 farmers grow this new premium wheat in the UK. The Hovis “100% British wheat ” loaves of bread were launched in mainland Great Britain in 2010 and was the first major bread brand to carry the 100% British Wheat promise. Eighteen months later that is still the case.
Mark Hughes, Group Procurement Director said: “It’s great to be recognised by Procurement Leaders for this long term initiative to develop sustainable ingredients for innovative competitive advantage. Hovis bought more than a million tonnes of British wheat last year so not only is this important for our brand, it also makes a massive contribution to British farmers and reduces food miles significantly.”
In 2010 Premier Foods was voted Overall Winner of the CIPS Supply Management Awards.
1 Flour milled from 100% British Wheat2 Excludes products baked in Northern Ireland
For more information:http://www.premierfoods.co.uk/our-responsibilities/csr-reports/
Consumer Media: Frank PRTel: 0207 693 6999Contacts: Katie Raven [email protected] or Frankie Cory ([email protected])
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