Media

26 February 2013

Premier Foods CEO gets on his bike for charity

Premier Foods, CEO, Gavin Darby, will be taking part in the world’s largest individually timed cycle race, all in aid of its new charity partner, Macmillan Cancer Support.

Premier Foods, CEO, Gavin Darby, will be taking part in the world’s largest individually timed cycle race, all in aid of its new charity partner, Macmillan Cancer Support.

Set to take off at the sound of the starting gun on Sunday, 10 March in Cape Town, the 36th Argus will see 35,000 cyclists from across the globe gear up for the world’s largest individually timed cycling event. 

Gavin Darby, CEO, said: ‘I am delighted to be cycling for such a good cause and I want to be able to make a difference to those affected by cancer and this ride will be a great personal challenge for me, pushing me to my limits during the 110km route along the Cape. I have been training since January here in the UK, braving some chilly conditions in order to be well prepared.” 

Gavin’s race forms part of the Company’s fundraising initiative for its Macmillan charity partnership, which was voted for by employees.  It aims to fund 10,000 cancer nursing hours over the next two years making a different to people affected by cancer across the UK.  Two million people are currently living with cancer and Macmillan predicts this number to double by 2013.

Premier Foods has a good track record in enduring extreme sporting conditions to raise funds for good causes.  Last year, some of its employees completed the Peaks Challenge, trekked Hadrian’s Wall, ran the London Marathon and bungee jumped for charity. 


-Ends-


For more information, please contact: 
Lisa Attenborough, Director of Communications     01727 815850


26 February 2013

Brand New Sweet & Sour Wrap Kits From Sharwood’s Add A Chinese Twist To Your Dinnertime!

Previous article

02 March 2013

Premier Foods extends popular Mr. Kipling Snack Packs range

Next article

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

Stay up to date by email

Subscribe