Media

06 February 2012

Pouring Seasonal Sales with Bisto

The best selling gravy brand, Bisto, is back on TV from 2nd March for 5 weeks supporting Bisto with a newly adapted version of the popular ‘Bisto Pledge’ advert.

The best selling gravy brand, Bisto, is back on TV from 2nd March for 5 weeks supporting Bisto with a newly adapted version of the popular ‘Bisto Pledge’ advert. Showing until Easter Saturday, the advert encourages British families to sit and eat together, making their night a perfect Bisto ‘Aah Night.’ The campaign is set to boost sales of the loved gravy brand, over the Easter period. 

“The previous ‘Aah Night’ campaign delivered value sales growth of 31%  over three years, while generating an extra 240m Bisto usage occasions over the same period,” comments Delphine Cressent, Senior Brand Manager, Bisto. “The investment in TV and radio is set to keep Bisto top of mind at Easter to strengthen and support sales, while working on our longer term objective of driving mid-week consumption”.

The TV Ad campaign launches 2nd March and runs until 7th April. Radio advertising launches week commencing 20th Feb for seven weeks.

Ends

For more information, please contact Carrie Pitt or Natasha Kumar at Cirkle on 01494 680727 or at [email protected]

Notes to Editors

The Bisto range comprises;
• Bisto Granules
• Bisto Instant Roast Gravy
• Bisto Powder
• Bisto Pour Over
• Bisto Sauce Mixes


As Britain's largest food producer, Premier Foods is committed to being the 'Best in British Food - delivering the taste the British love, with food that's made in Britain by people who understand British consumers.  We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelor’s, Bisto, Hovis, Loyd Grossman, Mr.Kipling, Oxo and Sharwood’s. The company employs around 12,000 people operating from over 50 sites from Plymouth to Glasgow.

 


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