Media

30 April 2012

New Deli Box from Batchelors to refresh pot snacks

Premier Foods, the UK’s No.1 food manufacturer, is set to grow the Pot Snacks category with the introduction of a new Batchelors Deli Box range designed to appeal to women.

Premier Foods, the UK’s No.1 food manufacturer, is set to grow the Pot Snacks category with the introduction of a new Batchelors Deli Box range designed to appeal to women.

The six strong range of Noodle and Pasta Deli Boxes is available in Chicken, Cheese & Broccoli, Mild Curry, Chicken & Mushroom, BBQ Beef and Chow Mein flavours. The 75g portion comes in a New York style cardboard takeaway noodle box to demonstrate quality and relevance, with a modern and appealing design that matches the rest of the Batchelors range.

Batchelors Deli Boxes are set to capture the attention of women as they contain just 2% fat per box, as well as being a warm and satisfyingly light meal, convenient whether at home or work.

Jon Burton, Marketing Controller for Batchelors, says, “There is a real opportunity to grow the £119m Pot Snacks category with NPD that appeals to women and that’s why we have designed the Batchelors Deli Box. As the no.1 Easy Eating brand , Women already trust and buy Batchelors and now we are offering them a new and relevant lunch or snack option that not only delivers on taste but consumer demand for convenience, value and low fat content.”

The launch is supported by a national campaign later in the year. The Deli Box range is available in Tesco now and will then launch nationwide in all channels from July with an RRP of £1.19.

Ends

For more information, please contact Carrie Pitt or Chloe Jones at Cirkle on 01494 680727 or at [email protected]

Notes to Editors:

The Batchelor’s Deli Box range comprises:

Batchelor’s Deli Box Noodles Chicken
Batchelor’s Deli Box Pasta Cheese & Broccoli
Batchelor’s Deli Box Noodles Mild Curry
Batchelor’s Deli Box Noodles BBQ Beef
Batchelor’s Deli Box Pasta Chicken & Mushroom
Batchelor’s Deli Box Noodles Chow Mein


Cooking instructions:

1. Empty contents of sachet into noodle box
2. Pour in boiling water to fill line and stir
3. Leave to stand for 2 mins then stir
4. Leave for a further 2 mins then stir, sit back, dig in and enjoy!

Premier Foods is the UK’s largest food producer, which manufactures, sells and distributes a wide range of branded and retailer branded foods. Premier Foods supplies a broad range of customers including the major multiple retailers, wholesalers, foodservice providers and other food manufacturers. Premier Foods owns iconic British brands such as Hovis, Mr Kipling, Loyd Grossman, Batchelors, Bisto, Ambrosia, Sharwood’s, Branston, Oxo, Hartley’s and many more. The business employs around 13,000 people and operates from over 60 sites across the UK and Ireland.

 


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