Media

05 February 2013

Loyd Grossman set to take over TV

Loyd Grossman is back on the nation’s screen in March with a brand new TV advertising campaign designed to highlight to consumers the vibrant flavours of his cooking sauces.

Loyd Grossman is back on the nation’s screen in March with a brand new TV advertising campaign designed to highlight to consumers the vibrant flavours of his cooking sauces. Loyd will also be starring in an expert judging panel on ITV’s new reality show Food Glorious Food putting him front of mind with food loving fans.

The new TV campaign creatively communicates the vibrant flavours in Loyd Grossman sauces, with Loyd appearing at the end with the tagline ‘Get Flavour’. Meanwhile, new series Food Glorious Food will scour the country to find Britain’s best recipes offering £20,000 for a winning recipe which will also be stocked on the shelves of Mark and Spencer’s.

“Loyd Grossman sauces, worth £52.7m , are currently growing ahead of the category (+5.5%)1, and as we reinforce the flavour credentials of Loyd Grossman sauces through our campaign, we are confident of driving further growth. By appearing on peak evening programming we anticipate the nation to fall in love with Loyd’s passion for flavour, and anticipate strong sales for the brand,” comments Jo Marshall, Marketing Controller, Loyd Grossman.

The Loyd Grossman TV advertising launches on 6th March and will be running until 5th May. Food Glorious Food is on air from end of February. The Loyd Grossman range is also benefitting from a new website www.loydgrossmansauces.co.uk, packed with product information and recipes perfect for food lovers.


Ends

For more information, please contact Natasha Kumar or Chloe Jones at Cirkle on 01494 680727 or at [email protected]



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