Media

01 April 2015

Loyd Grossman is lovin Dublin this April

This year the Loyd Grossman brand is celebrating its 25th anniversary and as part of the celebration Loyd Grossman will be sharing the secrets to his success at the Lovin Dublin Food and Beverage Industry Conference at The Button Factory, Temple Bar, Dublin on Tuesday 21st April.

Loyd will be talking about how he started the cooking sauces brand in 1995, and revealing how he grew it to a €73m[1] global brand under Premier Foods’ stewardship. Within Ireland alone it is worth €1.85m.[2] Retailers will have the opportunity to hear about the troubles and the challenges the entrepreneur faced on his 25 year journey and the great successes enjoyed along the way.
 
Loyd Grossman has a strong range of premium cooking sauces operating within the Italian, Chinese, Thai, Indian and Mexican sectors.
 
Continuing the flavour adventures this year, the brand has plans to bring a raft of innovation to the Irish market across new flavours, formats and venturing into new consumer occasions. Actively building on emerging trends the products will be designed to encourage new and incremental shoppers into the cooking sauces aisle.
 
 
- Ends -
 
For more information, please contact Natasha Sharma or Charlotte Sylvester at Cirkle on 01494 731750 or at [email protected]
 
Notes to Editors
As one of Britain's largest food producers, Premier Foods is committed to delivering the taste the British love, with food that's made in Britain by people who understand British consumers. We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelors, Bisto, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s. The company employs around 4,000 people operating from 13 sites from across the country.
 
 
[1] UK data source: IRI 52 w/e 21 Feb, 15 £ sales converted to Euros 
[2] Kantar Worldpanel 52 w/e 4th Jan 15


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