Media

29 March 2012

It's 'Aah Night'

Premier Foods is supporting Bisto with a newly adapted version of the popular "Bisto pledge" TV and radio advert.

Premier Foods is supporting Bisto with a newly adapted version of the popular "Bisto pledge" TV and radio advert.

The advert encourages British families to sit and eat together, making their night a perfect Bisto "Aah Night."

Delphine Cressent, Senior Brand Manager for Bisto told Asian Trader "The previous "Aah Night" campaign delivered value sales growth of 31 precent over three years, while generating an extra 240 million Bisto usage occasions over the same period.

The TV advert runs until 7th April whilst the radio advert runs until the end of April.


24 March 2012

Premier Foods commits to cut calories as part of Public Responsibility Deal calorie pledge

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