Media

06 February 2012

Egg-stra sales with Premier Foods this Easter

Premier Foods, the UK’s no.1 food manufacturer, is maximising the fast growing Easter occasion (+7%) with best-selling range of seasonal cakes from Mr Kipling and Cadbury Cakes, and a new Bisto TV and radio campaign to support the gravy category.

Premier Foods, the UK’s no.1 food manufacturer, is maximising the fast growing Easter occasion (+7%) with best-selling range of seasonal cakes from Mr Kipling and Cadbury Cakes, and a new Bisto TV and radio campaign to support the gravy category.

Snapping Up’ Easter sales

Branded cakes dominate sales at Easter, with Premier Foods now boasting 9 out of 10 top selling SKUs . With a 77% share of Easter cake sales in 2011, the Premier Food’s seasonal range is a must stock. 

Premier Foods is set to sweeten cake sales for retailers with Easter family favourites - Mr Kipling Simnel Slices and St Clements Slices, now being made available in the convenient snap pack format. This year’s range will also include the re-appearance of traditional Easter favourites from the Cadbury cake range, which was the main driver of Easter growth last year (+35%) , with best sellers like Cadbury Cake Nests and Cadbury Mini Eggs Cakes.

Erika Reid, Category Strategy Manager, Bakery, says, “We are particularly pleased to introduce the convenient snap pack format to our top-selling range as it fulfils consumer demand for portion control and reduced wastage. The Premier Foods Easter cake range will be in store from February 11th 2012.

Ends

For more information, please contact Carrie Pitt or Natasha Kumar at Cirkle on 01494 680727 or at [email protected]

Notes to Editors

The Premier Foods Easter cake range comprises;

Mr Kipling:
• Kipling Simnel Slices (Snap Pack)
• Kipling St Clement Slices (Snap Pack) 
• Kipling Lemon Bakewells
• Kipling Lemon Fancies
Cadbury:
• Mini Egg Nests
• Mini Egg Cakes
• Lemon Mini Roll
• Cadbury Mini Egg Gateau
• Cadbury 10 Cake Selection
• Cadbury Orange Cake Bar

Top 10 Easter Cake SKUs
1. Cadbury 5 Mini Egg Easter Nests
2. Cadbury 6 Mini Egg Cakes
3. Mr Kipling 6 St Clements Slices
4. Cadbury 5 Orange Cake Bars
5. Cadbury Lemon 6 Mini rolls
6. Mr Kipling 6 Lemon Bakewells
7. Mr Kipling Orange & Lemon Fancies
8. Cadbury Cake Selection
9. Own Label Large Yule
10. Mr Kipling 6 Mini Classics Lemon

As Britain's largest food producer, Premier Foods is committed to being the 'Best in British Food - delivering the taste the British love, with food that's made in Britain by people who understand British consumers.  We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelor’s, Bisto, Hovis, Loyd Grossman, Mr.Kipling, Oxo and Sharwood’s. The company employs around 12,000 people operating from over 50 sites from Plymouth to Glasgow.


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