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17 October 2017

Christmas comes early in New Zealand with new Premier Foods exports

Premier Foods to directly sell Mr Kipling and Cadbury cakes into New Zealand for the first time.

Premier Foods plc today announces that it has entered into a direct commercial relationship with Progressive Enterprises plc for the distribution and sales of its Mr Kipling and Cadbury cake ranges in New Zealand for the first time. The expansion supports Premier Food’s strategic priority of delivering strong double-digit sales growth in its International business. Progressive Enterprises owns and operates more than 184 supermarkets, branded ‘Countdown’, which serve 2.5 million customers each week. It is the largest supermarket Chain in New Zealand in terms of number of stores.

The first shipment to New Zealand of Mr Kipling and Cadbury products landed a couple of months ago and included a range of Christmas cake lines, including the Mr Kipling Festive Bakewell, Christmas Slices and Elf Slices, as well as the Cadbury Festive Flake cake and Chocolate Yule Log. Following the success of these products, a number of ‘all year round’ cakes have just landed on shelf, including Cadbury chocolate mini rolls, raspberry mini rolls, Caramel cake bars and Chocolate cake bars. Commenting on the new relationship, Jette Andersen, International MD, Premier Foods, said: “This is yet another exciting step in our international strategy. It follows close on heels of a successful export strategy into the Australian market, which in the last year alone has seen our market share for Mr Kipling and Cadbury triple from 1.8% to 5.7% (insert source). We’re looking forward to further success in New Zealand.” 

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