02 September 2016
~ Within the last year, the Cadbury Cakes range has experienced double digit growth year on year.
~ Premier Foods expects this growth to continue, with the launch of the Cadbury Whole Cakes range in September.
~ The new mid-sized cakes will see popular icons from the Cadbury brand - Crunchie, Caramel and Mini Rolls launch into a sharing size format.
~ Designed to attract younger adult shoppers, the range will be supported by in-store POS, sampling and digital.
11 August 2016
05 September 2016
You'll find one of our much loved brands in 96% of British households.
When were Mr. Kipling cakes invented? Where does the name Bisto come from?
Caring for the environment, and building trust in our supply chain.
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