22 March 2015

Bisto Sauces get saucy makeover

Premier Foods’ Bisto Sauces range is undergoing a saucy packaging makeover. 

The update follows the redesign of the Bisto gravy drums and will help the products stand out on shelf, creating ease of navigation between the variants, giving an overall fresh and modern look.
The packaging also includes delicious looking food visuals of family favourite meals inspiring more families to enjoy a meal together.
Bisto Sauces are in growth and are bought by 2 million households per year[1]. With greater visual presence on shelf the brand hopes this redesign will encourage even more families to try the range.
Paul Knapp, Brand Manager for Bisto, says: “Being ‘The Nation’s Favourite’ gravy, Bisto knows a thing or two about making granules which deliver simple and delicious sauces for family favourite meals. We’re really excited about this refresh and are looking forward to seeing it deliver a much better ease of shop for those already looking for the products, as well as much greater consideration amongst those who have yet to discover the range.”
Product Information
The new Bisto Sauces packaging brings the range up to date and in line with the changes that were made to the Bisto gravy SKUs. The new design will also include front of pack traffic light labelling which will help consumers make a more informed choice when making their purchase.
The new packaging will be available in store as of February 2015
- Ends -
For more information, please contact Natasha Sharma or Charlotte Sylvester at Cirkle on 01494 731750 or at [email protected]
Note to editors:
As one of Britain's largest food producers, Premier Foods is committed to delivering the taste the British love, with food that's made in Britain by people who understand British consumers. We supply a range of retail, wholesale, foodservice and other customers with some of Britain's best loved brands, including Ambrosia, Batchelors, Bisto, Loyd Grossman, Mr. Kipling, Oxo and Sharwood’s. The company employs around 4,000 people operating from 13 sites from across the country.
[1] IRI Grocery Outlets, 52w/e 25th Jan 2014
Kantar Worldpanel, 52w/e 2nd Feb 2014

09 March 2015

Premier Foods extends commitment to double apprenticeship intake

Previous article

01 April 2015

Loyd Grossman is lovin Dublin this April

Next article

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

Stay up to date by email