Media

01 February 2012

Batchelors Fuelling Britain with a year's free petrol - the tasty way to fill up

As fuel prices and household bills have sky rocketed, we’ve all been feeling the pinch. Now Batchelors is racing to the rescue with its new campaign,

As fuel prices and household bills have sky rocketed, we’ve all been feeling the pinch. Now Batchelors is racing to the rescue with its new campaign, ‘Fuelling Britain’. This exciting on-pack promotion gives busy mums a sensational solution to not only keep their families fuelled all year, but now their cars too. It’s the tasty way to fill up.

Batchelors ‘Fuelling Britain’, which starts in-store from March 1st for 14 weeks, offers shoppers the chance to win free fuel for a year every week, or a free tank of fuel every day, providing hard-working UK families with a chance to save thousands of pounds on petrol. 

Batchelors knows that busy mums are always on the lookout for quick and easy ways to fuel the family, and now there’s even more reason to enjoy the nation’s favourite range of tasty convenient meals. From Super Noodles to Cup a Soup, not forgetting Pasta ‘n’ Sauce and Savoury Rice, there really is something for everyone in the Batchelors range. 

Motoring expert, Suzi Perry, who is supporting the ‘Fuelling Britain’ campaign says “In these difficult economic times it’s great to get a little helping hand wherever we can and this fantastic promotion from Batchelors is not only helping families to fill up their tummies but also their fuel tanks!”

To enter the competition, consumers simply visit http://www.batchelorsfuellingbritain.co.uk/ and enter the unique code found on-pack. Alternatively there is a Freephone number, 0800 902 0224. The fantastic promotion will be supported by activity in participating supermarkets and make sure you listen out for competition opportunities on your local radio station. In addition, there is a revamped website, full up of great tips and ideas to help consumers save money and fuel their families.

Ends

Notes to editors;

• Batchelors ® is a registered trademark. © Premier Foods 2012
• The full range of Batchelors products will be a part of this promotion: Super Noodles, Cup a Soup/Slim a Soup/High Veg a Soup, Cup a Pasta, Pasta ‘n’ Sauce, Savoury Rice and Pot Shots
• There will be 113 prizes throughout the promotion: 14 weekly, 98 daily, and 1 bonus draw after the closing date for late entries
• For full terms and conditions visit  http://www.batchelorsfuellingbritain.co.uk/ 
• Fuelling Britain will be supported by a £2m marketing campaign including heavyweight radio, in-store, press and PR
• Research: in testing twice as many Batchelors consumers said they preferred Fuelling Britain to previous promotions. And 3 times as many said they would take part vs previous promotions
• Premier Foods is the UK’s largest food producer, which manufactures, sells and distributes a wide range of branded and retailer branded foods. Premier Foods supplies a broad range of customers including the major multiple retailers, wholesalers, foodservice providers and other food manufacturers. Premier Foods owns iconic British brands such as Hovis, Mr Kipling, Loyd Grossman, Batchelors, Bisto, Ambrosia, Sharwood’s, Branston, Oxo, Hartley’s and many more. The business employs around 13,000 people and operates from over 60 sites across the UK and Ireland


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