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14 August 2011

Ambrosia set to drive further growth with new fruit puds launch

Premier Foods, the UK’s No.1 food manufacturer, is expanding its innovative and tasty Ambrosia Puds range with the addition of new Fruit Puds.

Premier Foods, the UK’s No.1 food manufacturer, is expanding its innovative and tasty Ambrosia Puds range with the addition of new Fruit Puds. Available in three popular flavours- Strawberry, Cherry and Tropical, these individual desserts offer consumers delicious Low Fat Ambrosia Devon Custard with fruit compote on the side.

The launch is expected to continue the growth of individual desserts and further support Ambrosia as the no.1 choice for ‘Everyday Sweet Finish’ within the ambient category. The established Ambrosia Crumble puds range has been consumed by over 1.7 million households since launch . Premier Foods continues to grow the Ambient Individual Desserts Market which has grown at 6% in the last 3 years  and Fruit Puds will help maintain this momentum and drive further growth.

Lucy Turner, Ambrosia Marketing Controller at Premier Foods, says, “Today’s Mums are increasingly looking for convenience and choice. The Puds Range offers a complete solution that can be enjoyed hot or cold by the entire family. Ambrosia is an iconic brand with strong taste credentials, and our new tasty Fruit Puds demonstrate our commitment to continually meeting evolving consumer needs.”

Ambrosia Fruit Puds have an RSP of 69p, come in cases of 6 and are available from mid-August.

Ends


For more information, please contact Chloe Jones or Carrie Kingsman at Cirkle on 01494 680727 or at [email protected]

Notes to Editors

Premier Foods is the UK’s largest food producer, which manufactures, sells and distributes a wide range of branded and retailer branded foods. Premier Foods supplies a broad range of customers including the major multiple retailers, wholesalers, foodservice providers and other food manufacturers. Premier Foods owns iconic British brands such as Hovis, Mr Kipling, Batchelor’s,Bisto, Ambrosia, Sharwood’s, Branston, Oxo, Hartley’s and many more. The business employs around 16,000 people and operates from over 60 sites across the UK and Ireland.

 


05 August 2011

Premier Foods Half Year Results ending 25 June 2011

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