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05 January 2012

A Gold Start to 2012

Hovis is on a mission to help British women achieve their goal of a brighter and significantly lighter 2012 with the launch of the Hovis Wholemeal Gold Start Challenge, developed in conjunction with Hovis ambassador and World and Olympic champion cyclist Victoria Pendleton.

Hovis is on a mission to help British women achieve their goal of a brighter and significantly lighter 2012 with the launch of the Hovis Wholemeal Gold Start Challenge, developed in conjunction with Hovis ambassador and World and Olympic champion cyclist Victoria Pendleton. Building on the success of the 2011 ‘Stop Snacking’ campaign, it aims to encourage women to not only ‘stop snacking’, but ‘start moving’ - providing them with a gold start to 2012.

The Gold Start Challenge Facebook app provides easy-to-follow hints, tips and recipes from Hovis Wholemeal, to help you stop snacking, and cyclist Victoria Pendleton, Olympic Champion 2008, to help you start moving.  Users can keep on track with Victoria’s quick and easy home workouts, lots of delicious recipe ideas, along with the chance to win daily prizes (including designer shoes and a road bike).

To keep motivation up, Victoria has created a selection of bite sized exercise videos, with the help of the fitness expert, Nicki Waterman. Designed to be done around the house and office, without forking out for expensive gym costs, these quick and achievable exercises allow you to get the most from your day. From vacuum cleaner lunges to a quick breakfast arm blitz when waiting for your toast to pop up, Victoria and Nicki, will show you how you can sandwich a full body work out into your daily routine.

Earlier this year research conducted by Hovis Wholemeal revealed that the average British woman will devour 1,092 unhealthy snacks throughout the year, from crisps, sweets and biscuits to cakes and chocolate.  The study, involving 2,000 British women, revealed that an average of over 129 packets of crisps, more than 127 chocolate bars, over 77 cakes and more than 133 biscuits will be consumed per woman per year.  Hovis Wholemeal Gold Start challenge was designed to help women stay away from snacking and adopt a healthier lifestyle while at home.

Victoria Pendleton comments:  “The secret to a healthy lifestyle is not crash diets or marathons but setting your own realistic and achievable targets that fit around your lifestyle, which is why the Hovis Wholemeal Gold Start Challenge is great. The basic facts are simple, if you’re on a diet or not, Hovis Wholemeal can help you – it’s rich in fibre which can help you feel fuller for longer - I have it for breakfast and it stops me snacking.

The app features a range of delicious Hovis Wholemeal recipes to ensure you get the right start to the day and practical exercises to build into your daily routine along with tips, support and motivation from me. I’m going for gold at London 2012 and now women across the UK have the chance to go for their personal gold with the Hovis Wholemeal Gold Start Challenge!”

To help kick start 2012 and reach your personal gold, sign up to the Hovis Wholemeal Gold Start Challenge at www.facebook.com/hovisbakery


Ends


For more information, recipes and images contact: Missy Mailly-Thompson or Gemma Clarkson @ Frank PR on 0207 693 6999 or e-mail [email protected]


Notes to editors:

Hovis Wholemeal is available from Tesco, Sainsbury's, Asda, Morrisons, Somerfield, Waitrose, Co-op, Budgens and other independent food outlets across the UK.

Victoria Pendleton is a British Olympic and world champion track cyclist and face of the Hovis Wholemeal Campaign.

 



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