29 January 2008

A ‘Delightful' Result For Mr Kipling

Mr. Kipling Delightfuls has been crowned Product of the Year 2008 winner in the Healthy Eating category.

Deliciously moreish chocolate chips, moist lemon sponge cake, crumbly Cherry Bakewells - these may all sound like the ingredients to ruin any New Year's resolution but now the women of Britain can rejoice - they really can have their cake and eat it thanks to Mr. Kipling's Delightful range of lower fat cakes.

And what's more, Mr. Kipling Delightfuls has been crowned Product of the Year 2008 winner in the Healthy Eating category in a survey conducted by TNS which polled over 12,000 consumers.

The cake range combines all the baking expertise for which Mr. Kipling is known and loved, but with less fat and calories, making them a not so naughty nibble. Tuck in and enjoy because, as well as being a delicious lighter alternative, they are also free from artificial colours and flavours, so the guilt factor couldn't be lower!

No wonder the nation has voted these expertly baked treats as the best healthy eating product in the shops. So, go on, give into temptation...

The range includes Apple, Lemon and Chocolate Slices, Cherry Bakewells and Blueberry Cake Bars. Each cake contains all the taste and texture that you expect from Mr. Kipling - only lighter!

"We are delighted that our Mr. Kipling Delightful range has won the Healthy Eating category as it reaffirms people can have low fat cake and feel great without compromising on taste - our consumers really can have it all!" said Milan Konicek, from Mr. Kipling.


Product of the Year is the UK's largest independent survey into product innovation with over 12,000 consumers voting in a survey conducted by TNS.

The initiative has been running in the UK since 2005 and plans are currently underway to follow the success the scheme has seen around the globe, launching the awards in 15 new countries, including the USA, India, Japan, Brazil, South Africa, New Zealand and Australia.

29 January 2008

10 January 2008

Trading update for the year ended 31 December 2007

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