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03 Feb 2013

New Sharwood's TV ad rings in Chinese New Year

Sharwood’s new TV campaign has launched just in time to help customers and consumers celebrate Chinese New Year.

25 Jan 2013

Showcasing our Sustainable approach

We have been proudly displaying our sustainability achievements this week at the Food and Drink Federation’s “Delivering Healthy Growth” conference.

04 Jan 2013

New Mr. Kipling Dessert Classics launch in style

Mr. Kipling have launched a new range of dessert classic cakes this January to drive sales and attract new cake buyers to the market!

21 Dec 2012

Mr. Kipling brings festive spirit and free cake to shoppers

This Christmas, Mr. Kipling is bringing a spot of seasonal cheer to commuters with 20 Christmas Cake-To-Go dispensers located in towns and cities across the country.

12 Dec 2012

Premier Elves come to town

We've been supporting major retailers in the run–up to Christmas by dispatching ‘Premier Foods Elves’ to help stack shelves and build displays.

03 Dec 2012

Mr. Kipling wins again!

Last Thursday saw the inaugural Creative Out of Home Awards take place at the Emirates Stadium, London, where Mr. Kipling scooped a prize!

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

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