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02 August 2012

Welcoming Loyd Bolognese to the “For One” Family

Loyd Grossman, the No.1 premium branded cooking sauce is now welcoming Bolognese to its convenient 'For One' pouches range.

Loyd Grossman, the No.1 premium branded cooking sauce is now welcoming Bolognese to its convenient 'For One' pouches range. The “For One” range is all about offering convenience and quality to consumers, and was originally launched based on the insight that more and more of us have times when we are cooking for one.

Whether it's lunch or a post work supper, most people seem to go for speed over taste. But with Loyd Grossman “For One,” dining for one can be quick and delicious with no compromise on quality or flavour.

A year after the initial “For One” launch, 62% of the range's £3m sales were incremental to the Italian cooking sauces sector, and we are looking to continue this track record of success with the launch of our new Classic Beef Bolognese variant, which is one of the nation's top 10 favourite meals.

Existing Loyd Grossman Bolognese jars are already showing strong growth +16% value year on year. Available now in Asda and from 12th August in Sainsbury's, the launch is set to drive significant sales for the brand.

 

 



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