Media

01 May 2015

Shaking up the cake category

We’ve extended our popular Mr Kipling Snack Pack range with the launch of three exciting new milkshake flavour slices - Strawberry, Banana and Vanilla & Chocolate. The new flavours will join our existing Snack Pack range which includes Angel, Chocolate, Lemon, Banoffee and Caramel flavours.

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Better for you options

Health and nutrition plays an important role in all our new product development. That’s why 50% of our new products are made to be healthier options. Our new milkshake flavour snack pack slices are no exception, providing a source of calcium, making them perfect for lunchboxes or an after-school treat! We’ve also worked to make sure they contain lower fat and saturated fat levels. 

 

New pack sizes

Thanks to our £20 million investment in a new production line at our Carlton bakery in Barnsley, we’re rolling out new pack sizes by replacing our current packs of 6 slices with 4 packs and 9 packs. By analysing consumer data we identified that the 4 pack would prove more economical for the growing number of smaller households and to ensure larger households could buy more flavours more economically so everyone gets their favourite. The 9 packs will be ideal for larger families looking for the best value.

9 Pack4 Pack



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