Media

06 November 2012

Seven Seeds campaign kicks off in style

Our Hovis team are running a campaign to build awareness and drive sales of the re-launched Hovis Seven Seeds from Halloween through to Bonfire Night, 5th November.

Our Hovis team are running a campaign to build awareness and drive sales of the re-launched Hovis Seven Seeds from Halloween through to Bonfire Night, 5th November. The clever and engaging campaign features a twist on the infamous carved pumpkin linking the seeds to the product and helping to reinforce how healthy and deliciously tasting the Seven Seeds loaf is. The campaign includes posters at 125 Tesco stores, advertising in both The Independent Magazine and the Evening Standard (with a 20p off coupon redeemable in major multiples), as well as PR to engage with bloggers including pumpkin carving tips and grow your own pumpkin kits. Deliciously and richly seeded, Hovis Seven Seeds is the ultimate justified indulgence you can enjoy every day.

31 October 2012

Mountain Marathon success for Chief Operating Officer

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