Media

12 December 2012

Premier Elves come to town

We've been supporting major retailers in the run–up to Christmas by dispatching ‘Premier Foods Elves’ to help stack shelves and build displays.

We have been supporting our major retailers in the run–up to Christmas by dispatching ‘Premier Foods Elves’ to help stack shelves and build displays. Approximately 175 Premier Foods’ staff members are currently in the stores of major retailers who work with the company’s field sales team, from 3rd – 21st December ensuring shoppers can find the company’s festive favourites during the key seasonal sales period. Jag Bains, Head of Shopper Marketing, said, “ ‘Elves’ is a head office initiative, committed to getting teams from across the business, into stores, to support and work collaboratively with our customers, while helping drive visibility and availability of our products during this busy period. Our range of key selling Christmas lines are festive favourites that feature in millions of households, and the trusted quality of these brands throughout the seasonal period makes them absolute must stocks. Head office staff, including senior teams, are supporting the initiative as a fantastic opportunity to get colleagues from all levels onto the shop floor taking a hands-on approach, whilst also developing a better understanding of the retail environment during this busy selling period in-store.” Well done to everyone who has taken part in Premier Elves this year!


21 December 2012

Mr. Kipling brings festive spirit and free cake to shoppers

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