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24 October 2017

Pasta 'n' Sauce pots!

Our Pasta 'n' Sauce pot range offers delicious, easy-to-prepare, low fat meal solution to busy shoppers without compromising on taste.

Produced by colleagues in Ashford and available in 4 tasty flavours: Cheese & Broccoli, Macaroni ‘n’ Cheese, Cheese & Pancetta and Chicken & Mushroom, this is the first time we’ve been able to recreate our unique Pasta’n’Sauce range in an instant hydratable pot (Just add hot water and stir!).

The Batchelors Pasta ‘n’ Sauce pots range will continue the momentum seen by Batchelors Pasta ‘n’ Sauce packets, currently experiencing +18%  growth. 
 
With consumers’ lifestyles becoming increasingly busy, launching the Batchelors brand in a new handy format is an ideal way to offer a solution to those who want quick, tasty and low in fat snacks. The new pots aim to inject excitement and growth into the category. 
 
Mark Alldred Brand Director of Quick Meals & Snacks at Premier Foods comments: “We know Single serve eating occasions are growing at 10%. We have experienced first-hand how successful pot snacks are with 3 million units of Batchelors Super Noodle pots sold in only 14 weeks  which has driven incremental sales for the category. The new Batchelors Pasta ‘n’ Sauce range will cater for those shoppers that want a tasty and convenient solution.” 

Find them in store now! 

10 October 2017

Halloween treats from Mr Kipling and Cadbury Cake

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