Media

12 May 2014

Oxo launches two soup-inspired flavours

We’ve launched two new flavours of Oxo dry stock - Chicken Broth and Ham.

We’ve launched two new flavours of Oxo dry stock - Chicken Broth and Ham.

The new flavours will help Oxo grow the ambient stocks category and will be supported with an integrated marketing campaign that will focus on regions with a high percentage of homemade soup usage.

Helen Touchais, Category Marketing Director - Flavourings & Seasonings, said: “Soup is the biggest occasion for dry stocks and has seen consistent growth over the last five years. The new Oxo Chicken Broth flavour has been formulated to provide consumers with a lighter flavour profile than regular chicken stock, for use in a wide variety of soups and meals such as risottos.”



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