06 February 2019

New Reduced Sugar Mr Kipling Angel Slices

With consumer demand for healthier foods on the rise, we’ve made category history with the launch of the UK’s first ever ‘better-for-you' version of an established cake range. Our brand new Mr Kipling Reduced Sugar Angel Slices contain 30% less sugar that our original Mr Kipling Angel Slices (6.1g per 24g slice vs 13.1g per 33g slice) and only 100 calories per slice, which is in line with Public Health England's recommended calorie cap for snacks.

Sharing his excitement about the new product, Mat Bird, Sweet Treats Brand Director at Premier Foods says: “With health so high on the public agenda it couldn’t be a better time for the brand to launch a lower sugar version of a well-loved product. As with our original Mr Kipling Angel Slices, our new product comes in our handy snack pack format, providing convenience for consumers on the go and helping them with portion control and managing their calorie intake.” 

The new ‘better for you’ slices are now available in Tesco stores nationwide, and will launch across Asda stores at the end of February. They won’t be alone... later this month we’ll also be launching new 30% reduced sugar Mr Kipling Chocolate Slices! 

The launch is just the latest example of our ongoing commitment to encourage consumers to make healthier food choices. Last year we introduced a brand new range of reduced sugar fruity cake slices under the Mr Kipling brand, and within cooking sauces we developed low fat versions of our top selling Sharwood’s Indian cooking sauces and accompaniments, a reduced sugar version of our popular Sharwood’s Sweet & Sour sauce, plus a range of no added sugar Lloyd Grossman sauces. We’re also committed to enhancing the goodness of our existing ranges through reformulation, and we remain on track to remove 1,000 tonnes of sugar from our portfolio by April 2019. 

22 January 2019

Mr Kipling Cakes and Pies move out of black plastic...

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