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07 March 2017

New OXO Ready to Use Stock... flavour foundation for your home-cooked meals!

OXO, the nation’s favourite stock brand, has just got a whole lot more convenient with the launch of new OXO Ready to Use Stock!

OXO-ready-to-use.jpg

Including three mouth-watering variants - Rich Farm-Bred Beef Stock, Succulent Free-Range Chicken Stock, and Tasty Vegetable Stock - the range  is made with carefully selected ingredients, including Beef and Chicken sourced from British farms. The stock is then gently simmered and reduced down for hours to give a balanced and layered flavour base that is sure to enhance any home-cooked meal. 

James Lomax, Premier Foods OXO Brand Manager tells us more about the exciting new range: “OXO is the leading stock brand in the UK, with household penetration at 42%. But with category growth increasingly coming from wet stock, it's important we tap into this trend to maintain our leading position. Wet stock is attracting new consumers to the category, who are either less confident in their cooking abilities and need a helping hand, or are expert cooks looking for a flavour base they can build on. We look forward to introducing them to the new OXO range!"

The range is listed exclusively by Sainsbury's for the first three months and will be rolled out across all major retailers in June.


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