04 January 2013

New Mr. Kipling Dessert Classics launch in style

Mr. Kipling have launched a new range of dessert classic cakes this January to drive sales and attract new cake buyers to the market!

Each year, Mr Kipling launches a series of limited edition flavours by re-developing core products with a uniquely branded theme. Previous examples have included the delicious Ice cream inspirations range consisting of Neapolitan Bakewells, Raspberry Ripple Slices and Tutti Fruitti Pies and last year, we launched the Sweet shop inspired range consisting of Pineapple (Snap pack) slices and Fruit Salad Mini Batts, which provided very popular with adults and children alike! The new range consists of two new cakes called Dessert Classics, consisting of: Banoffee (Snack Pack) Slices, made up of moist toffee flavoured sponge, layered with delicious banana flavour sauce decorated with an icing topping, and Mississippi Mud Pies, made up of a light pastry cases filled with rich chocolate mousse topped with chocolate flavour icing and finished with dark chocolate coloured sugar strands. The tasty treats are true to Mr. Kipling form, baked with free-range eggs with 100% natural flavours and no artificial colours. Both products are produced at the Stoke Bakery and are being launched in ASDA, Morrisons and Sainsburys. Why not try the new Dessert classics range for yourself today and see what you think!

21 December 2012

Mr. Kipling brings festive spirit and free cake to shoppers

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