02 May 2017

New Gluten Free range from Mr Kipling

Mr Kipling, the nation’s favourite baker, is set to tap into one of the fastest growing cake sectors - ‘Free From’ - with the introduction of his brand new range of Gluten Free cakes.

Rolling out now in Tesco stores nationwide, the range comprises Mr Kipling’s first ever loaf cakes in three delicious flavours – Apple Crumble, Cherry Bakewell and Lemon & Ginger - in addition to iconic Mini Cherry Bakewells

In 2016 the Free From Cake sector alone grew by 8%*. And it’s not only on account of consumers shopping in response to specific allergens and food intolerances… there’s also a recognised trend of consumers choosing Free From options as part of a healthier lifestyle.

Carolyn Longcroft, Mr Kipling Senior Brand Manager, shares her excitement: “We’re delighted to be launching the new range. It will enable even more people to enjoy our classic Mr Kipling cakes and takes Mr Kipling into the Free From aisle for the first time - helping us expand the relevance of the brand and gain incremental space in store. We can't wait to see the response of shoppers!”

(*source: unify 52 w/e 25 Mar 17)

27 March 2017

Ambrosia… celebrating 100 years of quality!

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