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24 March 2017

New Bisto Best Ready-to-Use Gravy Pouches

Hot on the heels of our successful launch of ready-to-use Bisto Best rich gravy sauces last year, this month we’re introducing two of our classic Bisto Best gravy flavours - Rich Beef and Succulent Chicken - in our popular and convenient pouch format.

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Made from real meat juices, they promise to deliver the rich flavour of Bisto Best and are ideal for shoppers looking for a quick way to enhance everyday meals and special occasion roast dinners.

HHT.jpgelen Touchais, Premier Foods Brand Director for Flavourings & Seasonings tells us more about the new range: “The launch of ready-to-use gravy will evolve the category to meet consumer demand for high quality gravy. Last year we introduced our Bisto Best ready-to-use gravy sauces and the range is already performing strongly, showcasing an appetite for time saving and tasty products. 

We know that the mid-week roast dinner occasion is gaining momentum as modern families move away from the Sunday tradition. This creates a further opportunity for Bisto to offer reliable, great quality products that are also quick and convenient to use.”

Each pouch contains four servings and the gravy simply needs heating in the microwave or on the hob, to add flavour and succulence to a roast dinner. The launch will be supported with in-store activation with TV advertising to follow later in the year.


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