Media

08 March 2013

New Ambrosia product is Devon Sent

Our Ambrosia brand is giving traditional strawberries and cream a run for its money with the launch of Devon Dream!

Our Ambrosia brand is giving traditional strawberries and cream a run for its money with the launch of Devon Dream; a delicious, creamy sauce perfect for pouring over juicy fresh strawberries. It’s the finishing touch that turns them into a proper pudding, and with 80% less fat than single cream you can enjoy it carefree. Available in 260ml pots, Devon Dream has launched in a major retailer and has a full media plan in tow, which will commence in-store across March, with a planned phase 2 in June, including a six-week television campaign that will run from June to up the ante just in time for summer. Lynsey Woods, Senior Brand Manager for Ambrosia, said: “We are anticipating a year of substantial growth for Ambrosia and for the ambient desserts category. Devon Dream is a key part of our plans to achieve this. Consumer testing shows this is a product consumers will love, with  over 80% saying they will probably or definitely buy it, the highest ever score given to an Ambrosia product.” Devon Dream is out now, so pick up a pot and get pouring!

27 February 2013

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