15 January 2016

New ‘Exceedingly Good’ slices from Mr Kipling

​Our exciting Mr Kipling Exceedingly Good cake slice range combines great taste and wholesome ingredients into a tasty snack, ideal for the more health-conscious consumer on the go.

Packed full of delicious golden oats and tasty fruits including cranberry, orange and coconut, our new slices come in two mouth watering variants - Cranberry & Orange and Dark Chocolate & Coconut - and contain less than 140 calories per slice!

Nearly two thirds of UK adults (63%) think health is an important factor when doing their food shop. At Premier Foods we continually work to reduce calories, fat, sugar and salt across all of our brands, while maintaining the high quality and great taste our consumers expect. 

So to help our consumers keep on top of their portion size and calorie intake, our Exceedingly Good slices come individually wrapped in our popular ‘snack pack’ format, with both variants available in packs of four and our Cranberry & Orange variant also available in an extra convenient two-pack. 

You’ll find them in store now!

26 January 2016

We move up in the Business Benchmark for Animal Welfare review

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