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21 December 2012

Mr. Kipling brings festive spirit and free cake to shoppers

This Christmas, Mr. Kipling is bringing a spot of seasonal cheer to commuters with 20 Christmas Cake-To-Go dispensers located in towns and cities across the country.

This Christmas, Mr. Kipling is bringing a spot of seasonal cheer to commuters with 20 Christmas Cake-To-Go dispensers located in towns and cities across the country. Some of the dispensers are even being placed at point of purchase outside Asda and Morrisons stores and in addition to the 20 dispensing units there are also 1050 6 sheet posters being displayed across the UK until the lead up to Christmas. This campaign is an industry first. As well as free slices of Mr. Kipling Christmas Cake in handy snack pack form, the dispenser is also scented with a delicious Christmas smell and will play a specifially recorded version of ‘We Wish You A Merry Christmas’ by The Salvation Army. Mr. Kipling is delighted to be working with The Salvation Army and as a kind gesture they will receive a donation for every slice of cake dispensed. A spokesperson from The Salvation Army, Lieut Colonel Marion Drew, commented: “Christmas is the time of year when many of us think of giving to those in need. This partnership with Mr. Kipling gives people the opportunity to enjoy a Christmas treat whilst making a donation to The Salvation Army's work supporting vulnerable and marginalised people in our society.” The campaign is being supported by king of panto, Christopher Biggins, who has been out and about talking about his involvement with the Mr. Kipling Christmas campaign. Over 10,000 people have already viewed it!


04 January 2013

New Mr. Kipling Dessert Classics launch in style

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