Media

15 August 2013

Mini Rolls get a cool makeover in local malls

To help support awareness of our ‘Try Mini Rolls Frozen’ campaign and Ice Cream Flavours, the cake team are launching an innovative new outdoor campaign.

To help support awareness of our ‘Try Mini Rolls Frozen’ campaign and Ice Cream Flavours, the cake team have launched an innovative new outdoor campaign in some key shopping malls across the country. From Monday 12th August, six large shopping centres in Thurrock, Leeds, London, Milton Keynes, Birmingham and Reading will have a cool new addition of a Mini Rolls interactive digital screen where shoppers can have their photo taken which is then animated into a frozen image. Shoppers can then personalise their frozen photo by picking their favourite Ice Cream flavour background and can choose to send it to the display screens or send it to their email address. The campaign is also being supported by digital display ads in the malls which will feature animated versions of the posters featuring outside supermarkets, as well as a social media push to promote the photos using ##Minirollsfrozen on Twitter and Facebook.


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