Media

05 September 2016

Investing in OXO

We're introducing a new Oxo Stock Pot flavour - Juicy Lamb with Rosemary, Garlic and Red Wine - made from a flavoursome blend of meat juices, vegetables, herbs and seasonings that deliver a deeper, richer flavour.
 

Our new Lamb favour Stock Pot joins Rich Beef with Onion and Rosemary, Succulent Chicken with Garlic and Thyme, and Garden Vegetables with Parsley and Bay. 

Oxo Stock Pots lift the flavour of every mouthful with their rich flavour base and are made with a special blend of real meat juices, vegetables, herbs and seasonings - designed to help busy consumers produce delicious, wholesome meals even under tight time constraints.

Helen Touchais, Brand Director, Flavouring & Seasonings at Premier Foods, comments: “Oxo Stock Pots is worth £2.3m and data shows us that 33% of buyers are new to this category. Lamb is the perfect addition to the range, and offers a significant growth opportunity. There are around 460m meals that would benefit from lamb stock, but currently, it's only being used in 14% .”


07 September 2016

Share the Joy of Cadbury Cakes

Next article

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

Stay up to date by email

Subscribe