Media

21 September 2017

New Kids cooking sauces from Homepride

​Our Homepride team have recently launched their new Kids cooking sauce range and are hoping to appeal to families with a tasty range of sauces which contain no added sugar, salt or preservatives, and are free from artificial colours and flavours.

Rolling out in-store now Homepride’s new range is helping to drive sales in store, providing a healthy solution for kids that both parents and children are happy with. The range includes both classic and exciting flavours from Classic Bolognese and Cheesy Tomato to Caribbean Sauce with Mango and  Tomato & Mediterranean Vegetables all designed to offer a convenient meal option for busy parents.

John Dillon, Brand Manager Homepride, said: “The Homepride Kids range will help attract new shoppers to the category by appealing to those families with children aged between 4-7 years old. Homepride.png

“Research has shown that parents welcome the idea of Homepride introducing a range of cooking sauces specifically designed for children as the brand is already closely associated with family meal times.

“It is a tailored solution, which in turn will help drive category growth as consumers are willing to pay more, the new range will also raise the profile of cooking sauces as a viable part of a balanced meal.” 

Yilmaz Erceyes, Brand Director for Cooking Sauces, comments: “By creating mild but adventurous flavours the range will train younger taste buds to explore different meals so that they can enjoy same dishes with their parents sooner rather than later.”

“Italian is children’s favourite cuisine that uses cooking sauce1, but with Indian food also a popular choice, it demonstrates that they want to be adventurous and try new flavours. Following strong consumer testing we are confident this new range will help bring families together, create less frustration for parents who are continuously on the lookout for healthier options for their children and most of all keep children happy with tasty meal options.”

The Homepride Kids sauces are quick to prepare and can be heated on the hob or in the microwave - Find them in store now! 

[1] Kantar, March 2016


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