Media

23 October 2013

Getting in a Whirl with Mr. Kipling this winter

Mr. Kipling are creating a buzz around Halloween and Xmas with their new Whirls!

Mr. Kipling are creating a buzz around Halloween and Xmas with their new Whirls! The brand is celebrating Halloween in style with their spooky, well loved spin on family favourites this year, with Shock & Orange Slices, Fiendish Fancies and Terror Toffee Whirls on shelves today. Toffee Terror Whirls started last year as an Asda exclusive but due to popular demand they are now being rolled out to all retailers. Mr. Kipling have also extended their seasonal range with the new addition of Mr. Kipling Winter Whirls alongside a packaging refresh across the entire range. The concept and theme to the packaging redesign is a ‘gift from Mr. Kipling’, with each pack resembling Christmas gift wrap and the logo acting as a gift tag. The objective is to improve consumer appeal over rival competitor products and to disrupt shoppers at point of purchase. Complementing the popular 2012 Chirstmas NPD launch - Mr. Kipling Black Forest Whirl - the new Winter Whirls are a winter spiced variant with a spiced jam and vanilla buttercream filling. With a promotional price of £1, it makes the product a must-stock enjoyable sweet treat during the festive season.



28 October 2013

Sebon Bakery receives M&S ‘Silver’ Accolade

Next article

Brands people love

You'll find one of our much loved brands in 96% of British households.

Our brands

100 years of history

When were Mr. Kipling cakes invented? Where does the name Bisto come from?

Our heritage

Playing our part

Caring for the environment, and building trust in our supply chain.

Our part

Stay up to date by email

Subscribe