Media

13 July 2017

Get baking with McDougalls

‚ÄčOur Foodservice team are on a mission to get the nation baking with their popular ‘baking team of the year’ competitions aimed at wholesalers and school caterers. 


Young Baker of the Year is now in its third year and invites school caterers to put together a team of up to three 7 to 11 year olds who are tasked with creating one savoury and one sweet recipe including a McDougalls flour based mix product in each. 

Young Baker of the Year recipes are judged by an expert panel including representatives from LACA, the Craft Guild of Chefs and Premier Foods, and the winning team receive a cheque for £1,000 towards kitchen equipment for their school.

Following the success of the Young Baker competition, this year our Foodservice team launched their ‘Wholesaler Baking Team of the Year’ competition, inviting teams to put forward a winning recipe using McDougalls as the main ingredient.

For the Wholesale Baking Competition, teams must consist of no more than three amateur bakers and one qualified chef. This year’s winning team wowed judges with their recipe of Persian Flapjacks with rose petals, pistachios and pomegranate.

Following the announcement of both winning teams this year, Sarah Robb, Foodservice Channel Marketing Manager commented: “We launched Wholesaler Baking Team of the Year in order to drive engagement with our customers and the wider industry. Hosting both competitions helps to raise awareness of our McDougalls Flour and the Flour Based Mix products, highlighting how easy they are to use. We’re always excited to see the different recipes that the teams come up with. Last year with social media alone we reached over one million people, which is great for both encouraging bakers to get creative in the kitchen and driving awareness of our McDougalls brand.” 

Find our more about McDougalls here.

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