Media

01 March 2016

Experts in insight

At Premier we embrace the digital world, and our latest endeavour is our new PRISM state-of-the-art Virtual Reality merchandising and insights facility.
 

Our PRISM facility is home to a virtual supermarket including real life, full-size grocery fixtures complete with authentic lighting. It enables us to review our products in different retail environments before we sign-off on packaging designs, and to plan for more effective in-store activation in a fast, efficient and cost effective way.

We’re already using the facility to review the packaging of exciting upcoming products, and also inviting consumers to market research sessions that will develop our already deep understanding of shopper behaviour


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Knead a baking lesson from Paul?

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