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14 February 2018

Enjoy 'Egg-ceedingly' good cakes from Mr Kipling this Easter

​Mr Kipling is introducing a new range of limited edition ‘egg-ceedingly’ good cakes to excite consumers this Easter.

Enjoy new editions of classics with a twist and new seasonal inspired treats - a delicious way to share some springtime fun with the family. 

Treat your taste buds to a selection of lemon, chocolate and spiced delights. The limited edition range also comes with new packaging, complete with bunnies and seasonal flowers.

New for 2018, Mr Kipling Hot Cross Slices incorporate a lightly spiced cake slice, packed with juicy raisins and topped with a light drizzle of white icing. Perfect for those who enjoy hot cross buns at Easter - now in a ‘on the go’ format. 

For the chocolate lovers, find new velvety Chocolate Whirls - chocolate flavoured shortcake with a delicious chocolate sauce and smooth chocolate cream filling.
 
Also as a limited edition cake this season are Marzipan & Fruit Slices. A light fruit cake with an almond filling topped with marzipan - A modern twist on a traditional Easter Simmel Cake.

Returning this year are some Mr Kipling favourites but with that egg-stra added lemony twist. Mr Kipling Lemon Whirls, Lemon Fancies and Lemon Bakewells.

Commenting on the new range Jess Ali, Marketing Controller - Seasonal Cadbury & Mr Kipling said: "Chocolate is still the number one product eaten at Easter, and while Mr Kipling has a role to play with its fruity flavours - offering shoppers choice - we have added to the portfolio this year with Mr Kipling Chocolate whirls."

So hop to it and spread a little joy this Easter.

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