Media

03 June 2013

Devon Sent! Ambrosia back on TV with Devon Dream

Ambrosia is back on TV with a £2.5 million ad campaign launching new product Devon Dream.

Ambrosia is back on TV this weekend with a £2.5 million ad campaign launching new product Devon Dream. The ad shows a series of beautiful British summertime moments with consumers enjoying delicious puddings made even more delicious with Ambrosia Devon Dream. The TV campaign will run for eight weeks in total and will be shown during the primetime family show Britain&##39;s Got Talent on 1st June and is aimed at increasing usage by existing Ambrosia consumers during the summer months. As well as introducing entirely new users to Devon Dream, it is hoped the ad will stimulate consumer interest in trying Devon Dream, driving a very significant increase in sales. Being a unique proposition for the ambient dessert category, and containing 80% less fat than single cream, Devon Dream will also be supported with 6 sheet poster advertising at store as well as dedicated in-store activity featuring bespoke Point of Sale, sampling and out of aisle displays.


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