Media

28 March 2014

Deli Box on air

We’re delighting our customers this week with launch of the first ever Batchelors Deli-Box tv ad.

We’re delighting our customers this week with launch of the first ever Batchelors Deli-Box tv ad. The new advert runs until the 1st June and focuses on the lives of multi-tasking mums, highlighting how Batchelors Deli-Box gets them through their busy daily routines. Our national media campaign will also be supported with digital advertising and consumers will be encouraged to get involved by visiting the new Batchelors Facebook page where they can send a message to their Mums, which will then be incorporated in their own personalised advert. Jess Ali, Category Marketing Director for Batchelors, said: “It’s important to understand the pressures that mums, in particular, are under. Batchelors Deli Box was launched with the aim of specifically appealing to women containing less than 2% fat per box, in addition to being a convenient and satisfyingly light lunch that complements her busy lifestyle.” Check out the ad on our website today! 

 



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