Media

17 April 2018

Championing a fresh new look for McDougalls

McDougalls has provided high quality flour for baking to consumers in the UK since 1875 so we thought that 2018 was a good time to give the brand a refresh with a new look logo and pack design! 

Jemma Woolley, Baking & Beverages Brand Manager, comments: “From our shopper behaviour research study, it was clear that the baking aisle needed to work harder to get current buyers to purchase and not spend as much time just browsing the shelves. 

“As part of our plan to achieve our vision of McDougalls expanding from the UK's number 1 flour brand to the UK's number 1 family baking brand., we’ve rebranded to modernise the brand, creating shelf standout. We’re confident that by introducing on trend flavours, we’ll attract new consumers who recognise the McDougalls logo and trust the quality but see it as a modern family brand!.”

Our new look 1.25kg flour bags will be in stores soon!

14 February 2018

Enjoy 'Egg-ceedingly' good cakes from Mr Kipling this Easter

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