Media

22 December 2014

Chairman goes 'Elfing' to support Christmas sales

Premier Foods’ Chairman, David Beever, along with over 200 managers and colleagues across the business, have been taking turns as 'Premier Elves' this Christmas, helping keep retailer shelves stocked and looking their best at this crucial time of year.

Premier Foods’ Chairman, David Beever, along with over 200 managers and colleagues across the business, have been taking turns as &##39;Premier Elves&##39; this Christmas, helping keep retailer shelves stocked and looking their best at this crucial time of year.

This is the fourth year that Premier Elves have been out in-store supporting the field team to improve the visibility and availability of Christmas best-sellers such as Bisto gravy, Paxo stuffing and Mr Kipling mince pies.

The programme has proved a great success with retailers and staff alike. So far Premier Elves have built over 100 in-store displays and merchandised as many as 2,000 cases onto shop shelves!


15 December 2014

Garvin Darby article for The Grocer on Saturday 13 December

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