Media

21 November 2016

Celebrating family moments with CRUK

This Christmas we've teamed up with Cancer Research UK and created a special campaign that aims to raise awareness of their life saving research at a time of year when family togetherness feels more important than ever.

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The campaign sees a number of our brands – Bisto, Oxo, Paxo, Ambrosia, McDougalls and Mr Kipling - join forces to promote family togetherness in-store and online. We’ll be asking consumers to show their support for CRUK by sharing their family moments via social media using the hashtag #yourfamilymoments. And, to help fund CRUK’s vital work and help keep families together, we’ll be making an additional donation to our charity partner of £50,000

CRUK has been our corporate charity partner since 2015. During our two year partnership, thanks to the dedication of our colleagues, the generosity of friends, families and suppliers, and including our additional Christmas donation, we’ve raised over £350,000 to beat cancer sooner and to try and give some more of these special moments to families.

Get involved and show your support for CRUK this Christmas by sharing #yourfamilymoments.


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