14 June 2013

Batchelors back on TV to drive "Super" sales

Batchelors is back on air from 14th June which is "super" news for the brand!

Batchelors is returning to TV from Friday, 14th June for the first time in five years to launch its £1.6m ‘Ready when you are’ campaign. The new campaign, which will run for six weeks, focuses on the revamp of the Batchelors Super range, including the recent launch of a range of exciting new Super Noodles flavours (Chicken and Mushroom, Roast Beef & Onion, Peppered Steak and Sizzling King Prawn). Busier lifestyles are becoming the norm, with consumer trends showing a need for delicious tasting food that has the added benefits of being both quick and convenient to prepare. The vast Batchelors Super range, which offers shoppers 30 family-favourite flavours - spanning across rice, pasta and noodles - provides families with a tasty yet versatile range of side of plate options. The new Batchelors advert showcases a celebration of busy family lives and portrays the brand as the perfect partner to cater for this growing trend, depicting a range of typical everyday scenarios and demonstrates just how suited the Batchelors Super range is for mums who want a variety of meal solutions for the entire family at any time. Heavyweight marketing support is also being put behind the TV campaign, including consumer PR and in-store activity which is set to make the launch a truly "super" one! 

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