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31 August 2012

Batchelors Fuelling Britain is Back

Following the success of Batchelors biggest ever on pack promotion earlier this year, ‘Fuelling Britain’ is back!

Following the success of Batchelors biggest ever on pack promotion earlier this year, ‘Fuelling Britain’ is back! Having done so well previously at helping hard working British families in the run up to Budget day, Batchelors are now helping to fuel families in the run up to Christmas too. From 1st September to 7th December, ‘Fuelling Britain’ will once again offer shoppers the chance to win free fuel galore. An entire year’s worth is up for grabs during every week of the promotion, and a full tank every day!  Earlier in the year, Fuelling Britain attracted 220,000 competition entries to its dedicated web page – nearly 40% above our target – and helped Batchelors drive a significant increase in retail sales. Fuelling Britain has been the biggest on-pack promotion ever run on the brand, with Batchelors giving shoppers  the chance to win free fuel for a whole year every week or a free tank of fuel every single day. To take part shoppers simply go on-line and enter a unique code that is printed on the promotional packs. With a product range that represents value for money, Batchelors is really helping to fuel Britain’s families this year.

21 August 2012

Collaborative work with supplier improves safety across our supply chain

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