Media

25 July 2018

​Enjoy Sharwood's on-the-go with new pots!

With the rise of on-the-go snacking and our stand out success from Batchelors Super Noodles in pot format, our Quick Meals, Soups and Snacks team are championing fresh ideas with the launch of new Sharwood’s premium Noodle Pots. 

Available now in Asda and Tesco, consumers can choose from three tasty flavours; Chicken Chow Mein, Sweet Chilli Chicken and Sweet & Sour. 

The new pots bring the great taste of Sharwood’s into a convenient on-the-go format giving time-poor shoppers an authentic, high-quality option when they’re out and about. 

Emma Preston, Marketing Executive - Batchelors & Nissin, tells us more: “Sharwood’s is already the number one brand in Chinese Cooking Sauces & Accompaniments. By utilising our expertise from the Batchelors pots to launch new Sharwood’s Noodle Pots, we’re giving consumers a premium option in a growing sector, helping to drive value and bring excitement to the category. 

Paul Blakeway-Ely, Senior Brand Manager - Sharwood’s, adds “The authentic noodle pots market is currently worth £28m, fuelling growth of +41% year-on-year which provides an exciting opportunity for our Sharwood’s brand. We’ll be attracting already established and new consumers who will associate the Sharwood’s name with our great tasting authentic cooking sauces and encourage them to try the new pot snacks.” 
 


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