Mr Kipling

Famous for its ‘exceedingly good’ Apple Pies, French Fancies and Slices, Mr. Kipling is the brand leader in the Irish small cakes sector.  Irish consumers love these bright coloured delicious cakes.

With a range of slices, pies, tarts, mini cakes and cake bars, there's something for  everyone, whatever the occasion - all maintaining the Mr Kipling tradition of high- quality ingredients for a deliciously tasty treat.

Responding to demand, Mr Kipling has now removed artificial colours and flavours  entirely from the range.